The landscape of search engines have went
through some drastic changes over the years.
Not only with technology, but also with various partnerships between the
many different search companies as well.
You might be running your search engine
queries on a particular search engine, although who is actually supplying the
results - it could be a different company altogether.
Below, is a list of the search engines
that feed your
precious keywords:
Yahoo
Yahoo provides the primary search results
for Yahoo search, Alta Vista, and AllTheWeb, and receives paid listings from
Yahoo Search Marketing (formerly known
as Overture).
Google
Google provides the primary search engine
results to Google AOL Search and also Netscape.
Google also supplies paid listings to Lycos, Ask, Netscape, AOL Search,
and HotBot. It also supplies
secondary results to HotBot and receives
it's directory data from DMOZ.
Lycos
Lycos receives the directory search
results from DMOZ, primary results from Ask, and paid listings from Google
Adwords.
Hotbot
Hotbot receives directory search results
from DMOZ,
primary search results from Ask, and
paid/secondary results from Google Adwords.
Ask
Ask provides primary results to Ask,
Hotbot, and Lycos. It receives secondary search results from Teoma
and the directory results from DMOZ, with paid listings from Google Adwords.
In relations to marketing, search engines
can provide anything you want to
know. If someone is looking for something,
they normally refer to the search engines.
When they type it in, the highest sites on the engines will show - which
is normally
where the visitor will go.
By keeping good position on the searchengines, you'll be near the first for
visitors who are looking for a certain product.
You can make a lot of money with search engines as well, if you know
what you are doing.
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